Elevating action sports
retail experience
12 Boards needed a complete transformation of their Shopify Plus platform to match the energy and dynamism of action sports culture. Their existing theme felt disconnected from their brand identity, and their product management system lacked the sophistication needed for modern retail.
We delivered a comprehensive redesign that captures the essence of skateboarding and scooter culture while implementing robust systems for product management, customer returns, and automated email marketing flows.
Complete platform
transformation
A comprehensive approach to modernizing their entire e-commerce experience, from visual design to backend automation systems.
Full Theme Redesign
Complete visual overhaul to align with action sports culture, featuring dynamic layouts that capture the energy of skateboarding and scooter communities.
Product Structuring & Navigation
Reorganized product categories and improved navigation flows to help customers easily find skateboards, scooters, and accessories across different skill levels.
Returns System Integration
Implemented automated returns processing system to streamline exchanges and refunds, reducing manual customer service workload significantly.
Klaviyo Flow Optimization
Developed sophisticated email marketing automation including abandoned cart recovery, post-purchase follow-ups, and product recommendation sequences.
SEO Collaboration
Worked closely with SEO specialists to optimize site structure, meta tags, and content organization for better search visibility in action sports categories.
Performance Optimization
Enhanced site speed and mobile performance to ensure smooth shopping experience across all devices, critical for the mobile-first action sports audience.
Accelerated performance
across every metric
The redesigned theme significantly improved user engagement and brand perception, while the streamlined product navigation made it easier for customers to discover relevant items. The automated returns system reduced customer service overhead by 60%, and optimized Klaviyo flows increased repeat purchase rates.