Optimizing performance
for peak conversion
Aid Station needed a refined checkout experience that matched the high-performance nature of their products. The focus was on streamlining the cart journey, enhancing product bundling logic, and reducing friction for athletes looking to optimize their performance.
Our approach combined technical optimization with strategic product presentation, ensuring customers could quickly find and purchase the supplements and recovery products they needed.
Precision optimization
for performance retail
Focused improvements to cart experience, UI/UX design, and product bundling strategy for the performance health market.
Cart & Checkout Optimization
Improved mini cart UX, streamlined the checkout journey, and reduced friction points throughout the purchase process.
UI/UX Design Enhancements
Refined visual layout and style of cart components, including enhanced color schemes and progress bar indicators.
Custom Shopify Development
Implemented custom functionality including direct-to-checkout button, enhanced add-on display logic, and threshold-based progress tracking.
Product Bundling Consultation
Strategic advice and support for linking bundle packages to hero products, with comprehensive video training and ongoing support.
Performance-driven
development approach
The Aid Station optimization focused on creating intuitive pathways for customers to discover complementary products while maintaining a clean, performance-focused aesthetic that resonates with their athletic audience.
Custom development work included sophisticated logic for product recommendations and bundle displays, ensuring customers could easily build comprehensive supplement stacks.
Enhanced experience
drives performance
The optimization project resulted in a more intuitive shopping experience that better serves Aid Station's performance-focused customer base. Enhanced cart functionality and strategic product bundling support their customers' journey toward peak performance.