Two sites become one
powerful platform
CARAC needed to consolidate their brochure website and separate ecommerce platform into a single, powerful Shopify Plus experience. This complex project involved migrating extensive product catalogs, customer data, and integrating with existing inventory management systems.
The challenge was maintaining their market-leading position while creating a user-first navigation structure that could handle their large SKU volume and complex product relationships.
Enterprise-grade
consolidation project
A comprehensive approach to platform consolidation, custom development, and systems integration for Australia's leading caravan accessories retailer.
Website Consolidation & Strategy
Combined CARAC's brochure site and ecommerce site into a single Shopify Plus experience with user-first navigation and content structure.
Custom Shopify Plus Build
Fully custom theme development with no templates. Designed and built collection pages, product pages, and flexible landing templates.
Data Migration
Migrated products, content, customers, and site assets from two platforms with automation and manual data cleanup due to large SKU volume.
Systems Integration
Evaluated and scoped integration paths for Jiwa and DEAR systems, ensuring backend inventory and accounting alignment with front-end sales.
UX & Conversion Optimization
Strategically placed upsells and reviews to drive higher conversion, built for speed, scalability, and ease of use for customers and staff.
SEO Foundation & Transition
Partnered with SEO specialists to handle redirects, indexing, and search retention while ensuring Shopify build followed SEO best practices.
Training & Support
Delivered video walkthroughs and hands-on training sessions with 30 days of post-launch bug fixes and support.
Future Feature Planning
Proposed and scoped optional future features including custom caravan bundle builder and 3D virtual store experience.
Built for scale
and complexity
The CARAC project required careful planning around their extensive product catalog and existing business processes. We developed automated migration scripts while maintaining manual oversight for data quality.
Integration planning with Jiwa and DEAR systems ensured their backend operations would seamlessly connect with the new frontend, maintaining business continuity throughout the transition.
Beyond the rebuild
scoping what's next
As part of the project scope, we proposed innovative future features that could further differentiate CARAC in the competitive caravan accessories market.
These forward-thinking concepts demonstrate our commitment to not just solving today's problems, but positioning clients for tomorrow's opportunities.