Polishing a luxury
digital experience
Cushla Whiting's luxury jewellery brand required meticulous attention to detail in their digital experience. Through weekly feedback loops and pixel-perfect implementation, we refined their cart and checkout experience while maintaining the sophisticated aesthetic their high-end clientele expects.
Our approach combined strategic UX auditing with hands-on development work, ensuring every interaction felt as premium as their handcrafted jewellery pieces.
Precision refinements
for luxury retail
A focused approach to enhancing the user experience while maintaining brand elegance and sophistication.
Strategy & UX Auditing
Weekly feedback loops with comprehensive screenshot and video documentation, plus Figma-to-live comparisons for pixel-perfect alignment.
UX/UI Design Implementation
Cart and checkout UX upgrades with enhanced menu and navigation hierarchy improvements, plus responsive interface adjustments.
Shopify Development
Slide-out cart with dynamic recommendations, mobile click-through bug fixes, and cart + CMS consistency enhancements.
Visual Polish & Branding
Typography, iconography, and spacing refinements with custom icons, hover effects, and brand alignment throughout.
QA & Feedback Loop
Comprehensive before/after comparisons, client-requested UI audits, and performance validation across all device types.
Mobile Optimization
Responsive design enhancements ensuring seamless experience across devices, with special attention to touch interactions.
Meticulous attention
to luxury details
Working with luxury brands requires an understanding that every pixel matters. We established weekly touchpoints to ensure continuous alignment with Cushla's vision, using comprehensive documentation to track every refinement.
The development process emphasized maintaining the sophisticated feel while improving functionality, ensuring that technical improvements never compromised the brand's premium positioning.