Powering sustainable
urban mobility
Melbourne Powered needed a complete digital transformation to match their mission of sustainable urban transport. The project involved rebuilding their entire Shopify presence with enhanced UX, strategic product positioning, and seamless integration between their online and retail operations.
From concept iterations to post-launch support, we delivered a modern ecommerce experience that educates customers about electric mobility while driving conversions through strategic bundling and optimized user flows.
Complete digital
transformation
End-to-end Shopify rebuild combining design innovation, technical optimization, and strategic systems integration for the electric mobility market.
Full Shopify Rebuild
Complete design wireframes, concept iterations, and custom theme development built specifically for electric bike retail.
UX & SEO Optimization
Site architecture redesign with priority content mapping and comprehensive on-page SEO optimization for sustainable transport keywords.
Custom Front-End Sections
Modular, flexible sections built for total in-house control and easy content management without developer dependency.
Product & Bundle Strategy
Strategic product positioning with upsells and smart bundling logic designed to increase average order value and customer satisfaction.
Klaviyo + Lightspeed Integration
Connected marketing and retail data into a seamless ecosystem, enabling unified customer experiences across online and in-store touchpoints.
Training & Hypercare Support
Comprehensive stakeholder training, user acceptance testing, and 30-day post-launch support for smooth transition and ongoing success.
Connecting online
and offline experiences
The integration of Klaviyo email marketing with Lightspeed POS creates a unified customer data ecosystem that powers personalized experiences both online and in-store. This connection enables Melbourne Powered to understand their customers' complete journey.
By leveraging our Gather integration platform, we created seamless data flows that support sophisticated email marketing campaigns while maintaining accurate inventory across all sales channels.
Built for the future
of urban transport
Every aspect of the rebuild was designed to communicate Melbourne Powered's commitment to sustainable urban mobility. From educational content about electric bike benefits to strategic product presentations that highlight environmental impact, the site serves both commerce and advocacy.
The modular design system allows for easy updates as new sustainable technologies emerge, ensuring the platform can evolve with the rapidly changing electric mobility landscape.