Built tough for
the 4x4 community
Razorback 4x4 required a robust ecommerce platform that could handle the complexity of vehicle-specific parts and accessories while delivering the performance their customers expect from their off-road adventures.
From strategy and discovery through to launch support, we built a custom Shopify Plus experience that speaks the language of the 4x4 community while providing powerful filtering and bundling capabilities.
Full-scale Shopify Plus
development project
End-to-end project delivery from strategic planning through to post-launch support, designed specifically for the 4x4 accessories market.
Strategy & Discovery
Stakeholder workshops, UX audits, heatmap analysis, and competitive benchmark research to understand the 4x4 market landscape.
UX & UI Design
Custom wireframes, interactive prototypes, brand-aligned design for 4x4 culture, and UX patterns optimized for part-finder navigation.
Custom Shopify Plus Build
Fully responsive theme with performance-first coding, vehicle-specific filtering logic, and bundles/upsells integration.
CMS & Internal Tools
No-code landing page builder for staff, custom bundle editor, product tagging systems, and promotional banner control.
SEO & Conversion Optimization
Technical SEO across metadata and schema, speed optimizations, accessibility improvements, and strategic category hierarchy.
Launch & Ongoing Support
Full training and documentation, post-launch monitoring, QA and hypercare support, plus growth strategy consulting.
Smart filtering meets
rugged performance
The core challenge was creating an intuitive way for customers to find parts compatible with their specific vehicle. We developed sophisticated filtering logic that understands vehicle relationships and compatibility while maintaining fast performance.
Custom bundle functionality allows customers to build comprehensive upgrade packages, while the responsive design ensures the experience works perfectly whether they're browsing from home or at a remote campsite.
Tools built for
independence
Beyond the customer-facing experience, we built comprehensive content management tools that allow the Razorback team to manage their site without developer intervention. From seasonal campaigns to new product launches, they have full control.
Complete training materials and ongoing support ensure the team can confidently manage their growing online presence as they expand their product range and market reach.